B2B Content Marketing Services
Genroe is a B2B content marketing agency delivering strategy, content creation and conversion services to capture active sales prospects.
Our speciality is complex, high-value products and services.
Content Marketing Strategy
A great content strategy ensures only targeted content is created and no effort is wasted.
Buyer Personas
Crafting Buyer Personas to ensure your content resonates with key decision makers.
Buyer Journeys
Documenting the Buyers Journey to ensure your content hits the mark as prospects investigate and purchase.
Keyword Discovery
Identifying and prioritising the keywords your content needs to target to be found by prospects.
Content Marketing Results
Real results we achieved for a mature Australian SaaS vendor in a highly competitive market space:
60.1 x Organic Traffic Growth in 24 months
+360% Organic (free) lead volume in 6 months
Content Marketing Production
Our content creation services generate the right content for Buyer Persona and Journey step.
Content Types We Deliver
We produce a wide variety of content types:
- Blogs and website copy
- Whitepapers and e-books
- Calls to Action and visitor conversion
- Case Studies
- Email Lead nurturing and conversion campaigns
- Email marketing campaigns
- Newsletters
- Social media posts and content
- Infographics and shareable images
Specialising in Highly Technical Industries
We specialise in writing content for highly technical industries including: IT services, software, engineering and related disciplines.
We don’t turn your in-house subject matter experts into writers.
Instead we interview them and then convert their knowledge into appropriate and effective content.
This frees them to focus on their expertise and allows you to demonstrate authority in your market.
Content Marketing Execution
Deploying content to attract visitors, capture prospects and nurture leads into sales.
Technical SEO
Ensuring the behind the scenes elements of your website are optimised for consumption and ranking by Google.
One small technical glitch can crush the visibility of your content.
Social Media Campaigns (Paid and Unpaid)
Deploying content through the right social media channels for your buyer personas to build profile and directly capture leads.
See our B2B PPC management services.
Visitor to Prospect Conversion
Website visitors are nice but customers pay the bills.
We use content to convert anonymous website visitors into known prospects and push them into your sales process.
Attracting Website Visitors
Ensuring your website ranks at or near the top of the search engine results when people search for your services or expertise.
Lead Nurturing
Using email marketing and marketing automation to execute lead nurture and conversion paths 24 hours a day, 7 days a week.
Surfacing leads when sales needs to become involved.
Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with
David Schekoske
Iron Mountain
The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track.
Mark Burgess
Burgess Systems Consulting
I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”.
Michael McGough
One by Llama
Let's Talk Content Marketing
Let’s chat about your business and what you’re looking to achieve in terms of leads for your sales team.
No obligation.
No pressure.
Just honest to goodness advice.
Technology Partners
In-Depth Guides
Contact Us
- info@genroe.com.au
- +61 2 9191 4700
- Book a Meeting
-
Level 33, 264 George St
Sydney, NSW 2000
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