Trusted by teams at
CustomerGauge Certified Partner · 20+ years CX and NPS consulting
B2B Marketing Strategy
The right B2B digital marketing execution starts with right B2B marketing strategy.
We work with you to create the right strategy for your business.
Buyer Personas
Clarifying the Buyer Personas to ensure you target the right key decision makers in your client organisations.
Buyer Journeys
Identifying the key steps in the Buyers Journey and matching the right strategy for each.
Value Proposition
What are clients buying from you?
Not just the rational elements, e.g. better productivity, but also the emotional elements, e.g. lower risk.
B2B Lead Generation and Prospecting
The key to B2B Lead Generation is balancing the two competing approaches:
- Inbound Content Marketing – low cost and highly effective but takes time to build; and
- Advertising – quick to activate but cost continues long term.
B2B Inbound Content Marketing
A very effective lead generation tactic if done correctly.
An incredible waste of time (and money) if done incorrectly.
We work with you on:
- Content Marketing Strategy
- Audience identification
- Content creation
- Content distribution
- Search Engine Optimisation (SEO)
- Technical and keyword
- Website lead capture
- Landing page optimisation and calls to action
- Social selling
B2B Advertising (Social & Search Engine Marketing)
A fast, potentially low cost source of high quality leads when properly executed.
Just filling the bank accounts of Google, Facebook and LinkedIn when not.
We help with:
- Google Ads and Search Engine marketing (SEM)
- B2B Social media marketing
- LinkedIn lead generation and advertising
- Facebook Advertising
- Yes – Facebook van be a very effective B2B lead generation channel.
- A/B testing and optimisation
B2B Lead Nurture and Sales Conversion
The B2B sales cycle is long. Once a lead is captured it may need to be nurtured for days, weeks or even months, before a decision is made.
Effective Lead Nurturing is the difference between so-so prospect conversion rates and outstanding ones.
B2B Marketing Automation
You may have great content but the only efficient way to nurture your leads is through marketing automation.
We help you to put the right content in front of the right person at the right time with:
- Adaptive and Automated Lead nurture campaigns
- By Persona
- By Journey Stage
- By Prospect activity
- B2B email marketing
- Prospect activity tracking and reactive intervention
- Proactive sales alerts when customers are ready to buy
Client Results
Real results we achieved for Australian clients.
Grew Search Engine Traffic by 6010% in 24 months
x908% Organic (free) Lead Volume in 6 months
x228% Proposals Requested in 4 Months
3,123% Growth in Google Page 1 Search Results in 24 Months
“Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with”
— David Schekoske, Iron Mountain“The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track.”
— Mark Burgess, Burgess Systems Consulting“I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, ‘How long did you guys talk this is super detailed, this is exactly what we need, go ahead’.”
— Michael McGough, One by LlamaB2B Marketing Best Practices
B2B Email Marketing Expert Secrets You Must Steal
Email marketing is still one of the highest-ROI levers in B2B — and it's also where most teams quietly turn into spammers. The difference between the two is a small set of professional habits: the right list, immediate nurture, decision-making-unit targeting, segmentation, and send-time testing. Here are the secrets worth stealing, in a form you can actually apply.
Great Practical Lead Prospecting Approaches + Best Practices
Lead prospecting and lead generation get used interchangeably, and they shouldn't — one's a marketing function, the other a sales function, and confusing them is why so many handovers fail. Here are seven practical lead prospecting approaches that every business can use, plus the three best practices that decide whether prospects convert into customers.
The Essential Guide: Paid Media vs Earned and Owned Media
Paid, earned and owned media are the three distribution routes for any marketing message — and most teams over-weight paid because it's the easiest to scale. Each has its pros, cons and right place in the mix. Here's how each one works, where it pays off, where it falls down, and the combinations that produce the best long-term results.
Let’s Talk B2B Marketing
Let’s chat about your business and what you’re looking to achieve in your marketing.
No obligation.
No pressure.
Just honest to goodness advice.