B2B Marketing Lead Nurturing

Confused about lead vs prospect? Learn the exact differences through our clear 5-stage B2B sales model. Includes practical definitions, real examples, and when/how leads become prospects. Perfect for sales & marketing teams.

Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a…

Lead nurture campaigns are built to, you got it, nurture your leads. But what does that actually mean? Well once you’ve put together some gated

One of the most common causes for confusion in B2B marketing, when trying to convert leads into sales, is figuring out how TOTF, MOTF and

MQL (Marketing Qualified Lead) is a relatively well-known term in B2B Marketing circles but there is little real world advice on what they are or how to apply to idea in your business. In this post we’ll look at practical approaches to identify and act on your MQLs in a…

B2B selling is expensive. Sales cycles are long, typically 3 months to longer than a year, sales staff resourcing is high and even just creating the

20 years ago the sales lead nurture process was simple but manual and heavy on admin. Sales people would keep racks of 3×6″ index cards