A comprehensive introduction to this widely used customer feedback metric and how you can use it to drive improvements in your business.
In-depth guides covering:
- Statistical analysis
- survey Design
- Implementation
- Response rates
- and much more
The ultimate resource list for B2B companies looking to attract and manage sales leads.
Our Latest Posts
The Essential Guide: Paid Media vs Earned and Owned Media
Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.
Best Practice Customer Experience Team Design
Best practices for building a high-performing customer experience (CX) team: Insights from top CX leaders.
Generating Higher Profits by Managing Customers as Financial Assets
“Your customer is your most powerful asset”, yet, few organisations actually manage and monitor their customers as a financial asset?
2024’s Best Customer Journey Mapping Tools
Comparison and review of the customer journey map software tools you can use to document and manage your customer journey
How to Tell a Lead from a Prospect and an Opportunity
Confused about lead vs prospect? Learn the exact differences through our clear 5-stage B2B sales model. Includes practical definitions, real examples, and when/how leads become prospects. Perfect for sales & marketing teams.
Cross-Selling: How Successful Companies Capture More Value
Sell more to existing customers: How and Why you should be focusing more efforts in this area and how you can improve your success rate.
