A comprehensive introduction to this widely used customer feedback metric and how you can use it to drive improvements in your business.
In-depth guides covering:
- Statistical analysis
- survey Design
- Implementation
- Response rates
- and much more
The ultimate resource list for B2B companies looking to attract and manage sales leads.
Our Latest Posts
Net Promoter Score Benchmarks: Don’t Waste Your Time On External Data
It comes in many flavours but easily the most common Net Promoter Score question I get asked is: How good is my Net Promoter Score? The root of this question is “how can I benchmark
B2B Email Marketing Expert Secrets You Must Steal
Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a…
Great Practical Lead Prospecting Approaches + Best Practices
This practical post looks at 7 lead prospecting types all business can use and 3 best practices to maximise the number of leads you convert.
The Essential Guide: Paid Media vs Earned and Owned Media
Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.
Best Practice Customer Experience Team Design
Best practices for building a high-performing customer experience (CX) team: Insights from top CX leaders.
Generating Higher Profits by Managing Customers as Financial Assets
“Your customer is your most powerful asset”, yet, few organisations actually manage and monitor their customers as a financial asset?
