The Essential Guide: Paid Media vs Earned and Owned Media
Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.
Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.
Best practices for building a high-performing customer experience (CX) team: Insights from top CX leaders.
“Your customer is your most powerful asset”, yet, few organisations actually manage and monitor their customers as a financial asset?
Comparison and review of the customer journey map software tools you can use to document and manage your customer journey
Confused about lead vs prospect? Learn the exact differences through our clear 5-stage B2B sales model. Includes practical definitions, real examples, and when/how leads become prospects. Perfect for sales & marketing teams.
Sell more to existing customers: How and Why you should be focusing more efforts in this area and how you can improve your success rate.
Here are the most effective customer feedback survey incentives and when you should use them for maximum ROI.
Your boss walks in with a chart of the last 12 months of transactional Net Promoter survey results and she’s not happy! The score went
When you decide to get serious about understanding what your customers think, these are the best small business customer feedback tools.
Excel/Google Sheets NPS Calculator using the COUNTIF function – includes a downloadable spreadsheet you can adapt to your own needs.
Breaking down the best way to create a scalable B2B lead generation process using LinkedIn. Includes two real case studies.
Discover why API integration between SaaS platforms can be challenging despite claims of easy connectivity. Learn about webhooks and data pumps
Australian social media statistics from across a wide variety of sources with analysis and recommendations on which platforms are most effective.
This regularly updated post provides links to the most popular Customer Experience (CX) podcasts along with their focus, key presenters and durations.
Implementing a system to automate data collection and reporting for Net Promoter Score data is an important step in using the NPS Process.
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