Trigger Marketing Demands a New Approach
Trigger marketing is not just a fancy new marketing technique that you can layer over your existing campaign process. It is a fundamentally different way
Trigger marketing is not just a fancy new marketing technique that you can layer over your existing campaign process. It is a fundamentally different way
The path to successful Trigger Based Marketing often seems to be strewn with road blocks but is it? In this post I will examine the
This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating
This recent blog article really struck a chord with me: Why Doesn’t My Market Segmentation Work? The author makes some good points. I agree completely
Some time ago, I posted an answer to a question asked by a retail client; “If the offers are always relevant, does it matter to
I recently read an article called “7 Prospecting Rules that produce Leads” by Brian Carroll who is the founder and CEO of In Touch, a
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