Customer Retention

Discover effective bank customer retention strategies tailored to each stage of the customer life-cycle. Learn how to leverage customer feedback and personalization to keep your banking customers engaged, loyal, and satisfied. Explore the secrets of successful customer retention in the competitive world of banking.

We are sharing the three service attributes that consistently drive 80% (or more) of customer loyalty across a range of businesses.

Examining customer churn prediction: what it is, why it’s important and how to go about it for both B2B and B2C companies

Customer retention is an important driver of overall business value. It’s quite simple: the fewer customers you lose the faster you grow.  For B2C, i.e.

These days, many of my clients (and in fact businesses in general) are aware of the relevance and benefits of retaining their current customers. After

Amy Scott sent me through her Christmas article and I liked it so much I asked her if I could publish it on the blog.

Although it may seem like a difficult question to answer, this is actually an interesting question because there’s really two responses.

Achieving customer loyalty is well known to be a long term driver of company success and value but how do you do it? If you

Many companies would like to improve their customer retention but are unsure how to make the changes in their business to improve this important profit

In today’s marketplace, consumers are bombarded with competitions as companies fight to attract new customers and retain existing customers. Some companies are extremely successful in

Today’s post is a little bit different from our normal posts. This Colloquy study: “The 2011 COLLOQUY Cross-Cultural Loyalty Study” caught my eye. It’s a

“If you strip away all the hype around how to ‘do’ relationships, you are left with one simple concept. The real essence of a relationship

Think quick: to drive customer retention, should you focus on a deeper understanding of your customer segmentation or take action with the data that you

Competition is tougher than ever before and many companies are out prospecting like mad for new customers.  However, most don’t realise that the fastest, cheapest

The best customer retention initiative to implement for a specific customer often depends on their position in the customer life cycle.  What’s more, often the