Customer Feedback Data Analysis

Qualitative Analysis and Quantitative Analysis are effective tools. This post reviews where to use each approach for the best results.

In terms of “best practice” should NPS be calculated based on the date a survey was sent or the date of the response — it depends.

Discover what variables are important in your response rate and use that information to calculate the acceptable survey response rate.

While there are many advanced statistical packages, you don’t need them to perform a detailed and comprehensive analysis of your survey data. You can use

I realised recently that I have touched on the subject of determining what is important to customers a few times in recent blogs , but

Statistical analysis is a big, complex and fascinating area of study. Okay, okay maybe it’s not fascinating for everyone and I can already hear a

You’ve spent weeks working through the numbers to unpick what customers are saying. After checking through the data and analysing a range of root causes,

In customer feedback we often run the same survey to different sets of respondents and we are very interested in identifying whether the responses are

In a home kitchen in the early 1830’s a, then unknown, inventor saw potential in the milky sap from the Indian rubber tree. Surely, he

When examining any type of customer feedback, one issue that you will come up against is that the feedback people give is not like the

Customer feedback surveys are subject to halo effects so you must be careful when interpreting the results.  A good result in a specific attribute does