How to use Customer Feedback to Directly Drive Revenue
How to use customer feedback data to identify customer advocates and activate them to directly drive sales.
How to use customer feedback data to identify customer advocates and activate them to directly drive sales.
For more than 15 years I’ve been working with clients to create and run successful customer feedback and Net Promoter® programs. Over that time we
Unless you’ve been living under a rock for the past few years you’ll know the importance of, and explosion in, online reviews. Lead by Google,
Just because you’re on the front lines of your business, small or large, talking to customers all day doesn’t mean you really know what they
Do you ever wonder what separates the organisations that really excel at customer feedback from the ones that fail dismally? What actually separates Zappos, Amazon,
For me every Monday is like a fresh beginning. I start out full of energy with a big list of things that need to be done.
Net Promoter and customer advocacy are intimately linked. While I don’t subscribe to the idea that NPS is a measure of voiced customer advocacy it
Customer feedback and the Net Promoter® process can drive customer engagement and improvement in your business but only if you first engage your employees. But
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You’ve spent weeks working through the numbers to unpick what customers are saying. After checking through the data and analysing a range of root causes,
The only reason we collect customer feedback, including Net Promoter ® is to understand how we can improve the customer experience and lift profits. Often
Sometimes Voice of the Customer (VoC) practitioners frustrate me. In this recent research, customer feedback professionals identified that their biggest barriers to a more effective
Transactional customer feedback is a very effective way of improving business performance. With it you can diagnose problems and processes that are driving customers away
In customer feedback we often run the same survey to different sets of respondents and we are very interested in identifying whether the responses are
So you’ve collected feedback from your customers now your customers want to know what you’re doing with all that data. How do you show your
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