Customer Service
Using the Customer’s Name in the Branch
Using a customer's name during a transaction sounds like a corporate-training cliché. The data says it's worth nine percentage points of customer satisfaction. Here's the research, and why such a small personal touch outperforms most expensive service investments.
By Adam Ramshaw 1 min read
It’s not surprising that using a customer’s name during a transaction is good. But what may surprise you is that it’s worth 9% points of customer satisfaction. New research, see chart below shows, just how important this very small personal touch is to your customers. Just adding a bit more content
