Generating Higher Profits by Managing Customers as Financial Assets
“Your customer is your most powerful asset”, yet, few organisations actually manage and monitor their customers as a financial asset?
Customer Lifetime Value is the profit that a customer generates over their relationship with a company. How to calculate and use this important information.
“Your customer is your most powerful asset”, yet, few organisations actually manage and monitor their customers as a financial asset?
Sell more to existing customers: How and Why you should be focusing more efforts in this area and how you can improve your success rate.
The Customer Retention Rate formula, what goes into it and download a free Customer Retention Rate calculator.
What is Customer Lifetime Value (CLV), why it’s important and how to calculate it for a range of customer relationship types.
The best ways to develop strategies to increase customer value: these are the only three strategies that impact customer value.
CEOs and CFOs like numbers; mostly profitability numbers but revenue and return on investment also catch their eye. So, if you can’t speak their language
CEOs and CFOs take a liking to seeing numbers; especially profitability numbers. So if you can’t speak their language and convert your project or proposal
In this post I summarize into actionable steps parts of the substantial body of work by Peter Fader, Bruce Hardie, et. al. in the analysis
Summarising the steps to calculate customer lifetime value for retail and other non-contract continuous purchase customer bases.
Most of our clients see the ability to increase their cross sell rates as a good way to increase their overall share of the customer’s
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