Cross-Selling: How Successful Companies Capture More Value
When casting around for ways to increase sales there are really only two options: find new customers or sell more to the existing customers. Of
Customer Lifetime Value is the profit that a customer generates over their relationship with a company. How to calculate and use this important information.
When casting around for ways to increase sales there are really only two options: find new customers or sell more to the existing customers. Of
The Customer Retention Rate formula, what goes into it and download a free Customer Retention Rate calculator.
What is Customer Lifetime Value (CLV), why it’s important and how to calculate it for a range of customer relationship types.
The best ways to develop strategies to increase customer value: these are the only three strategies that impact customer value.
“Your customer is your most powerful asset” according to Harvard Business School Professor Frances Frei. Yet, how many organisations actually manage and monitor their customers
CEOs and CFOs like numbers; mostly profitability numbers but revenue and return on investment also catch their eye. So, if you can’t speak their language
CEOs and CFOs take a liking to seeing numbers; especially profitability numbers. So if you can’t speak their language and convert your project or proposal
In this post I summarize into actionable steps parts of the substantial body of work by Peter Fader, Bruce Hardie, et. al. in the analysis
Summarising the steps to calculate customer lifetime value for retail and other non-contract continuous purchase customer bases.
Most of our clients see the ability to increase their cross sell rates as a good way to increase their overall share of the customer’s
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