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10 Big Customer Survey Mistakes
The ten most common mistakes B2B teams make when running customer surveys — and the practical fixes for each one.
- 17 pages
- 9 min read
What's inside
- Question-design mistakes that contaminate your data before a single response comes in
- Sample-selection traps that make the results unrepresentative
- Timing and frequency errors that destroy response rates
- Analysis pitfalls that lead to confidently wrong conclusions
- The biggest mistake of all — what most teams do (or fail to do) after the responses are in
“Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers.”
Joanna Thomas
iSelect Limited
Who it's for
- Marketing teams and CX leads running B2B customer surveys
- Programme managers who keep getting survey results they do not trust
- Executives commissioning a customer survey and wanting it done right the first time