FREE TEMPLATE
The Perfect Survey Invite
An email template and worked example for the survey invitation that gets the highest response rates.
What's inside
- The from / subject / preview text combination that drives the highest open rates
- An opening line that makes recipients want to keep reading instead of deleting
- A worked example for B2B customer surveys, with the same template adapted for transactional NPS
- The close — the one sentence that converts opens into clicks
- Reminder cadence — when to chase, when to stop
“Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect.”
Bernice McLeod
Iron Mountain
Who it's for
- CX and marketing teams sending B2B customer surveys
- Programme managers wanting a proven invite template instead of starting from scratch
- Anyone running transactional NPS or annual relationship surveys