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Return on Customer Retention Estimator (Excel)
See what a 1% lift in customer retention is worth to your top line. Plug in your churn rate, ARPU and growth assumptions and the model does the rest.
What's inside
- Forecasts the revenue impact of small retention improvements over 1, 3 and 5 years
- Compares retention investment vs new-customer acquisition spend on a like-for-like basis
- Surfaces the break-even cost of a retention programme — what you can spend to keep a customer before the maths stops working
- Includes a worked B2B example so the inputs make sense before you plug in your own numbers
“If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge. The CustomerGauge platform has enabled us to measure the end to end customer journey and make data driven decisions to drive operational improvements, resulting in substantial increases to our NPS scores and customer retention rates.”
Peter Perla
Sumo
Who it's for
- CX and CS leaders building the business case for a retention programme
- Finance teams putting retention investment in the same language as acquisition spend
- Executives sizing the revenue impact of a 1-2 percentage-point retention lift