2023’s Top B2B Marketing Blogs
Most B2B marketing blogs are SEO bait dressed as advice. A small handful are genuinely useful — they ship tactics that work and back them with data. Here are the best of the B2B marketing blogs we actually read in 2023 (MarketingProfs, Ahrefs, Albacross, HubSpot, Backlinko and a few others), with what each one is good for and where the catches are.
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It’s been a good year. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads.
Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing field are doing.
These bloggers have some great advice which we’ve found to be actionable and lead to significant positive outcomes. We’d like to give credit where credit is due and share some of what we’ve learned with you.
So here are the best (in our opinion) of the B2B marketing blogs that we read.
MarketingProfs
This blog provides in-depth coverage of B2B marketing, including strategy, tactics, and best practices.
They have both free and subscription memberships so be a little prepared for a high volume of popups and the hard sell in a number of places – you’ll need to be a member to read complete posts. But the content is solid.
Ahrefs
Twitter: @Ahrefs
Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. and is based in Singapore. Not surprisingly their blog looks at a range of SEO topics and best practices
Example Post: Is SEO Dead? Heck NO. Here’s Why
Bonus – they also have an active YouTube channel featuring best practices: Ahrefs YouTube
Albacross
Twitter: @AlbacrossNordic
This Swedish digital marketing agency specialises in online advertising and lead generation for large businesses. Their blog takes a high-level perspective with special focus on B2B and technology.
Example Post: A Step-by-step Guide to Creating your Lead Generation Funnel
In this step-by-step guide, the team at Albacross goes through the critical actions a business needs to take to ensure a thorough and well-grounded lead generation funnel based on data, not assumptions.
hellobar
Twitter: @thehellobar
This blog is a bit of an exception as it is a B2C E-commerce blog. The reason it’s worked its way into this list of must-follow B2B marketing blogs is because the fine people at hellobar include topics on SEO and critical concerns like bounce rate into their regular content.
Example Post: These UX Tactics Will Lower Your Bounce Rate
This blog post describes in detail what a bounce rate is, what it indicates, how it affects your bottom line and how to make it better for both B2B and B2C websites.
Robbie Richards
Twitter: @RobbieRichMktg
Robbie writes some really useful content on search engine optimisation which is easy to read, possible to follow and makes a legitimate difference in the B2B marketing game. He gives you actionable steps on how to find the right keywords, how to use them and how to make Google notice you.
Example Post: How to Find High-Value Competitor Keywords (Actionable 5 Step Guide)
This blog post is as useful as the title says. In it, Robbie talks about his process for seeking out competitors, which tools he uses for seeking out the actual keywords your competitors are ranking for and how to use this information to your advantage and improve your own ranking.
Lovesdata
Twitter: @LovesData
As the name might suggest, co-founder and the writer of the blog Benjamin Mangold built lovesdata on the importance of… data.
Today he runs courses on using smart data to run efficient marketing projects. His blog posts focus on running paid and organic digital campaigns through the use of Google Analytics and Google AdWords.
Example Post: Get Smart with Google Analytics Remarketing
This blog posts exemplifies Benjamin’s simple and direct approach to what can be complicated topics. He describes what remarketing is, how to do it and how to fix it if it doesn’t look the way it’s supposed to.
HubSpot
Twitter: @HubSpot
HubSpot is known for their end-to-end sales and marketing platform. Their multi-author blog almost wrote the book on content marketing and why content is so important. It includes descriptive and well thought out strategies in sales and marketing for all to see in all areas of digital marketing.
Example Post: The Ultimate Guide to Email Marketing
This is one of their many pillar posts, a post filled with all you need to know about email marketing. Their own platform is used as the example but the tactics and strategies used can be employed across most CRMs.
Backlinko
Twitter: @Backlinko
Backlinko is probably one of the most popular youtubers specialising in the art of SEO. His videos are nice to watch and as informative as his blogs. His content focuses on SEO as his business name implies, but he does also talk about paid media.
He recently sold his company to Semrush – a well known SEO tool – but the content on the blog is still some of the best available.
Example Post: How I Built 5,660 Backlinks in 30 Days [New Strategy]
What’s great about this post is that it shows how methodical backlinko is. It describes step-by-step how to execute a project that can be enormously complicated.
Venngage
Twitter: @venngage
Venngage provides professional infographics and templates on a monthly subscription and also runs a multi-author blog with lots of valuable content of digital marketing.
Example Post: Increase Blog Traffic And Boost Engagement With These 37 Proven Methods
This particular blog post uses one website as a great example for building increasing site traffic steadily over a year.
