Customer Feedback for Hair and Beauty Salons
Hair and beauty salons have the same customer-feedback opportunity as any other small business — and almost none of the templates fit. This page pulls together the Genroe material most relevant to salons: how to design the survey, what to ask about, how to publish it, and how to analyse what comes back, with the specific tweaks that suit salon-style relationships.
On this page
On this page we have collected a range of material from the Genroe website focused on small business customer feedback that is relevant to hair and beauty salon businesses.
The page is split into sections based on the different elements of the feedback process.
Introduction
Before you put pen to paper in designing your survey you need to get some background in the customer feedback process. While it looks straightforward there are some elements of customer feedback that are not obvious.
- 5 Steps To Effective Customer Feedback Programs
- People Are Not Thermometers So Customer Feedback Is Messy
- A Dozen Customer Satisfaction Survey Dos and Don’ts
Writing the survey
Now that you have the background to the its time to start writing your survey. These posts will provide some insights into what you should ask and how you should frame your questions for to get the maximum value for the process.
Background
What should you ask about
- Determining what might be important to a customer
- How do you determine what is important to a customer?
- What is the Net Promoter Score®?
How to write the questions
Publishing the Survey
Now you have written your survey you need to publish it.
Analysing the survey
Having collected the data you need to perform some analysis to so that you know what to do to improve customer loyalty.
