A single pejorative phrase before the question, or one extra option in the answer set, is enough to skew survey results in a direction you didn't intend. Biased questions are the most common — and most invisible — survey-design mistake. Here's what they look like, why they happen, and how to fix them with real examples.
Most B2B marketing blogs are SEO bait dressed as advice. A small handful are genuinely useful — they ship tactics that work and back them with data. Here are the best of the B2B marketing blogs we actually read in 2023 (MarketingProfs, Ahrefs, Albacross, HubSpot, Backlinko and a few others), with what each one is good for and where the catches are.
"How do you rate the speed and accuracy of our response?" sounds reasonable until the customer is fast and inaccurate, or vice versa — and the answer ends up meaning nothing. Double-barrelled questions are one of the most common survey-design mistakes. Here's what they look like, why they happen, and how to split them properly.
You can't calculate customer lifetime value without a customer retention rate — and most companies calculate retention rate wrong, mostly because they include customers acquired during the period. Here's the formula done properly, with cohort handling, time-period conversions, and a free calculator. Plus the difference between retention, churn and attrition that even quite senior people muddle.
HubSpot and Zoho both have free CRM tiers, and at first glance they're hard to tell apart. After running both as a real user — Zoho for years, then HubSpot — the differences sharpen up. Zoho's Leads-vs-Contacts split is genuinely confusing; HubSpot's data layout has irritations of its own. Here's the side-by-side from inside daily use.
Treat the marketing funnel as one big undifferentiated pile of leads and you'll write copy that suits no-one in particular. Awareness, consideration and decision are different problems requiring different content and different offers. Here's the three-stage marketing customer journey, with what to do at each stage and where most teams confuse one stage for another.