12 Customer Service Insights from the Pros
Twenty years running a business will teach you a fair bit about customer service — but it's not everything. So we asked twelve small-business owners and customer service experts a single question: what's your personal, number-one customer service must-do? The answers are sharper, weirder and more actionable than the textbooks.

Customer service is important for every business and I want to make sure that here at Genroe we’re delivering great service. But what is great customer service?
Having owned a business for 20 years I already had some of the answers but I wanted to find out what the experts knew; so I asked them.
I asked people who were either small business experts or customer service experts one simple question to really get to the heart of what they believe is important for customer service:
What’s your personal, number one, customer service must do?
The responses were great. Insightful of course, but also inspirational, challenging and actionable for businesses of all sizes.
Take a look for yourself.
Aside: Our research agrees with this. Do what you say you will do is often in the top 3 most important business attributes.



