Adam Ramshaw · B2B Marketing
How to Choose a B2B Marketing Automation Platform
B2B marketing automation can quietly become so complex that nobody knows what messages a customer actually receives — a major insurance client of ours had to create a dummy customer just to find out. Here's how to choose a B2B marketing automation platform you can actually manage long-term, with the five top contenders (HubSpot, Marketo, Pardot, ActiveCampaign, Eloqua) compared honestly.