How Advocacy Marketing Creates B2B Brand Ambassadors
What advocacy marketing is, how it benefits your business, and how to use different advocate marketing techniques.
Home >> B2B Marketing >> Strategy What advocacy marketing is, how it benefits your business, and how to use different advocate marketing techniques.
Interactive marketing is a relatively new feature on the marketing and customer management landscape. It is only with the relatively recent advances in software tools
Trigger marketing is not just a fancy new marketing technique that you can layer over your existing campaign process. It is a fundamentally different way
The path to successful Trigger Based Marketing often seems to be strewn with road blocks but is it? In this post I will examine the
This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating
This recent blog article really struck a chord with me: Why Doesn’t My Market Segmentation Work? The author makes some good points. I agree completely