The Blog

There's no direct LinkedIn-to-HubSpot integration, which sounds like a problem until you discover linkedhub, a free Chrome extension that bridges them well enough for daily lead-prospecting work. Here's how we use it to enhance lead data, save data-entry time, and turn LinkedIn into a HubSpot input channel in about five minutes of setup.

HubSpot Sales has plenty of features that pay back the moment you wire them together properly, and most users only touch the obvious ones. Here are eight hacks worth stealing today: meeting booking links, the "I'll Call" template, automatic competitor removal, personal embedded video, click-through engagement, queues, one-to-one video to whole meetings, and a Next Step deal property.

You're three minutes into the executive presentation and a senior manager is already attacking the sample size on slide one. It's the laziest way to dismiss customer feedback findings, and it's increasingly common. This one-hour on-demand webinar walks through what sample size actually means and how to defend your numbers without getting drawn into a stats argument.

MQL gets thrown around in B2B marketing circles with very little practical advice on what an MQL actually is in your business, or what to do with one once you've identified it. Here's a working definition (three explicit criteria), how to identify MQLs from your inbound traffic, and the scoring and handover process that converts them into pipeline instead of clutter.

B2B tech SEO is its own discipline, more specific, trickier, and easier to get wrong than general B2B search. Misname your product against what Google actually calls it and you're invisible to the people searching. Here's a step-by-step walk-through, from separating products and services through buyer persona mapping to building a content plan that captures the right traffic.

5 Whys is the most cited and most under-used quality tool in customer feedback. Done well, it converts "interesting verbatim comment" into root causes and action plans. Done poorly, it stops at symptoms. This 30-minute on-demand webinar covers what 5 Whys is, how to apply it to customer feedback, and when it's the right tool, versus when something else is.